I DEVELOP
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CONTENT FOR HUMANS
CHARLENE JASZEWSKI
*I wish graphic design was one of my many skills. Please excuse the basic design of this site.
I DEVELOP
EffectiveFriendlyHelpfulFunnyConcise
CONTENT FOR HUMANS
CHARLENE JASZEWSKI
About Me
I’M A PROBLEM SOLVER CLEVERLY DISGUISED AS A CONTENT PERSON
(At least that’s what my clients have said!)
If only “problem solver” was a job title! But content has been a great way to get me into companies where I can solve problems.
Currently my focus is on developing content standards, authoring style guides, seeking alignment on content consistency across teams and platforms, and encouraging companies to think about content governance, not just MVP content delivery. It’s great when I can come into a startup and implement these things early, but it’s surprising how many larger companies still need this.
The early part of my career was spent explaining complicated topics (like technology or medical information) in easy-to-understand language. I still retain that “beginner mind” when I’m designing and strategizing content today. I insist on plain language whenever possible and abhor jargon.
No matter what you hire me for, I guarantee I will highlight issues, suggest process improvements, and bring you ideas to leave your company a better place than I found it.
About Me
I’M A PROBLEM SOLVER CLEVERLY DISGUISED AS A CONTENT PERSON
(At least that’s what my clients have said!)
If only “problem solver” was a job title! But content has been a great way to get me into companies where I can solve problems.
Currently my focus is on developing content standards, authoring style guides, seeking alignment on content consistency across teams and platforms, and encouraging companies to think about content governance, not just MVP content delivery. It’s great when I can come into a startup and implement these things early, but it’s surprising how many larger companies still need this.
The early part of my career was spent explaining complicated topics (like technology or medical information) in easy-to-understand language. I still retain that “beginner mind” when I’m designing and strategizing content today. I insist on plain language whenever possible and abhor jargon.
No matter what you hire me for, I guarantee I will highlight issues, suggest process improvements, and bring you ideas to leave your company a better place than I found it.
Content Services
Anything with words!
More Skills!
I wear all the hats!
Clients
Nice Things Said About Me
“Charlene is an excellent editor with an unmatched attention to detail. When I send a project her way, I know I will receive the highest-quality work delivered on time, every time. Charlene’s keen eye combined with her willingness to comment on global, macro issues within a manuscript make her an ideal partner for any project, big or small.”
“I’m a chef, movie set caterer and soon to be book author and (hopefully) TV show host. I needed to build a media identity and Charlene has helped me shape and focus my brand/product ideas. She designed my website, helped me plan weekly content, and acted as my producer for videos and interviews. Charlene has what it takes to help a creative business person bring ideas into reality.”
“Charlene helped me with marketing materials for my business and I was extremely happy with everything. She is wildly creative and fun. She’s also reliable, and she knows technically the best most affordable ways to do just about everything to do with internet savvy.”
“I thought i was hiring Charlene to “redo our website’ but what she astutely realized after a brief conversation is that I needed a content strategist/designer. She took a messy pile of content and boiled it down into a glimmering success. In 1 week, 6 people signed up for our trips. That used to take 3 months.”
“Excellent sense of humor.”
“We’d hired Charlene to write software user guides, but have since found that one of her superpowers is being the voice of TEN7. She’s helped give us a consistent social media presence, and she’s nailed the voice we were hoping for: friendly, clear, smart, and a little sassy when appropriate. Charlene now writes the bulk of TEN7’s marketing content, and I trust her to know my voice.”
“What surprised me was her ability to investigate, find problems, and bring ideas to the table. She has a natural ability to see the big picture and find unexpected ways to bring everything up a level. From process improvements to writing consistency to format and structure, she’s able to see everything as it could be and refine deeper content strategy and content governance.”
“Charlene and I worked together on a massive content audit of a client’s site. She is professional, very creative, and brought an amazing energy to the group. Really enjoyed working with her, and hope to do so again in the future.”