Original Project: Audit Legacy Website
Sapient Nitro was hired to do a content audit of aps.com, a legacy website of a utility company, in preparation for a website redesign. At 1800 pages, the sheer volume of mostly brochure-ware content from the 1990s was intimidating. But we managed to slash the page count by around 50%.
Next up was to advise the company on how to elevate the existing content.
Audit Findings Presentation
Since most of the content on the website was from the early days of the web, it wasn’t following the best practices for things like SEO, “chunking” content, and making it scannable and appealing, not only for humans but also for Google. I wrote up the following presentation on our findings and recommendations.
Friendly Writing Guide
Since this was a legacy site from the 90s, much of the content felt like “brochureware.” I wrote up a “friendly writing guide” to help the staff make the remaining content friendlier and easier for customers to read, and do the tasks they needed to do.